Your Website Should Do More Than Look Good. It Should Help Turn Visitors Into Customers.
Receive a prioritized, practical review showing where your website may be losing leads, creating friction, or weakening customer trust.
Starting at $147 · Delivered in as little as 48 hours · No long-term contract
Most Small-Business Websites Quietly Lose Customers
Visitors arrive, look around for a few seconds, and leave — without calling, booking, or filling out a form. It is rarely one big problem. It is usually a series of small points of friction that add up.
Unclear Message
Visitors cannot tell within seconds what you do, who you serve, or why to choose you.
Weak Calls to Action
Buttons that are hard to find, vague, or ask for too much commitment too early.
Frustrating Mobile Experience
Most local customers browse on a phone. Small text and clumsy menus push them away.
Missed Follow-Up
Inquiries that never receive a fast reply quietly become someone else’s customer.
Read Two Complete Teardowns Before You Spend a Dollar
These are full, unedited reports prepared for two fictional businesses — every score, finding, rewritten headline, and week-by-week plan, exactly as yours will be delivered. Open them right in your browser.
Med Spa · Aesthetics
Lumina Glow Med Spa
“A beautiful site that makes booking hard”
conversion score
- CriticalBooking requires creating an account before availability is even shown — the single largest point of friction.
- HighNo pricing information anywhere, the most common pre-booking question in this industry.
- HighMobile breaks in key places, despite most traffic arriving from Instagram on phones.
Residential HVAC · Boise, ID
Summit Air Heating & Cooling
“A trusted company whose website hides the proof”
conversion score
- CriticalAfter-hours visitors can only leave a voicemail — the next company on the list gets the job.
- High600+ reviews at 4.8 stars are reduced to three undated quotes on the site.
- HighPhone number is not tap-to-call, and the plans table breaks on mobile.
Both businesses are fictional and clearly labeled as samples inside the reports. The methodology, scoring, depth, and writing are identical to a real engagement — nothing was polished after the fact.
Built for Local & Service Businesses
The teardown is designed for businesses whose website should be producing calls, bookings, and inquiries.
What a Conversion Leak Actually Looks Like
A real example from the Summit Air sample teardown. The original headline is not “wrong” — it just does no work.
“Your Comfort Is Our Business”
- 1Could belong to any HVAC company in any city — nothing to remember, nothing to choose.
- 2Names no service, no area, no timeframe. A visitor in a hurry learns nothing in five seconds.
- 3Ignores the #1 objection homeowners actually have: surprise pricing.
“Same-Week AC & Furnace Repair in Boise — Up-Front Pricing, No Surprises”
- 1Service and speed in the first five words — exactly what an urgent visitor is scanning for.
- 2Names the city, which is how local customers decide a company is “for them.”
- 3Answers the pricing objection before the visitor has to ask.
Every page in your teardown is put through three tests
1The 5-second test
Can a first-time visitor say what you offer, where, and why you — without scrolling?
2The path-to-action test
Can a motivated visitor call, book, or ask a question in two taps or fewer — on a phone?
3The proof test
Is every claim on the page backed by something a skeptical visitor can actually see?
This example is taken directly from the Summit Air sample report — the full version includes 30 scored categories, a prioritized action plan, and a week-by-week rollout.
What Gets Reviewed
Every teardown works through a structured 30-point framework, scored 1–10, so nothing important is missed.
Message & Offer Clarity
- Offer clarity
- Headline strength
- Value proposition
- Target-customer clarity
Calls to Action
- CTA visibility
- CTA strength
- Lead-capture effectiveness
- Objection handling
Experience & Usability
- Mobile usability
- Navigation simplicity
- Page-speed indicators
- Readability & accessibility
Trust & Credibility
- Trust signals
- Reviews & testimonials
- Credibility indicators
- Privacy & legal visibility
Booking & Contact
- Booking friction
- Contact friction
- Contact consistency
- Follow-up readiness
Visibility & Structure
- Local-search signals
- Search-engine basics
- Service-page clarity
- Footer quality
Choose Your Teardown
Three flat-rate packages. No subscriptions, no surprise fees. Payment is completed through a secure external payment link after you submit your intake.
Quick Teardown
A fast, focused review of your most important page.
Delivered within 48 hours
- Homepage review
- Mobile usability review
- Offer clarity assessment
- Call-to-action review
- Five prioritized recommendations
- Rewritten homepage headline
- Rewritten primary call to action
- Delivered within 48 hours
Conversion Review
A complete review of how your website earns trust and leads.
Includes a 15-minute review call
- Everything in Quick Teardown
- Full website review of up to seven pages
- Lead-capture and contact-form assessment
- Booking-process assessment
- Trust and credibility review
- Competitor comparison
- Website messaging review
- Ten prioritized recommendations
- One rewritten homepage section
- Fifteen-minute review call
Conversion Blueprint
A full roadmap from first visit to booked customer.
Includes a 30-minute strategy call
- Everything in Conversion Review
- Full customer journey map
- Lead-response and follow-up review
- Recommended automation opportunities
- Homepage copy recommendations
- Service-page copy recommendations
- Thirty-day website improvement plan
- Estimated impact scenarios with clearly labeled assumptions
- Thirty-minute strategy call
What You Receive
Every package delivers a professional, client-ready report — not a vague checklist.
Scored Audit Report
A structured report with an overall conversion-readiness score and per-category scores from the 30-point framework.
Prioritized Action Plan
Every recommendation ranked by priority, difficulty, estimated cost range, and who should handle it.
Rewritten Copy
A rewritten homepage headline and call to action you can use immediately — plus more in larger packages.
30-Day Improvement Plan
A realistic week-by-week plan so improvements actually get implemented, not just discussed.
Want to see all of this in finished form? Read the two complete sample reports ↑
How It Works
A simple four-step process from first click to finished report.
Choose a Package
Pick the level of review that fits your goals and budget.
Complete the Intake
Tell us about your business, your website, and your biggest concerns. Takes about 10 minutes.
We Review Your Site
Your website is evaluated against the full 30-point conversion framework, including mobile.
Receive Your Report
You get a private link to your full report, action plan, and rewritten copy — plus a call on larger packages.
Frequently Asked Questions
Find Out Where Your Website Is Losing Customers
A prioritized, practical review — starting at $147, delivered in as little as 48 hours.
Start Your Teardown